Articles
How we work,
in detail
No “10 SEO hacks.” Specific technical write-ups: how our pipelines actually run, what counts as a real audit, which fixes actually move the needle. We post rarely — only when we have something concrete to say.
Redesign without losing rankings: what's safe to change and what drops your traffic
Refreshing design and structure regularly ends in months of lost traffic. What actually causes the drop, how to carry URLs across, why a staging copy matters, and how to tell a normal dip from an emergency.
Read
AI for reporting and quality control: what you can take off an owner's desk
Not “adopt AI” but remove a specific routine: assembling reports from five systems, reviewing sales conversations, merging spreadsheets by hand. What automates well, what doesn't, and how to avoid a pretty dashboard nobody opens.
Read
Traffic is up, leads are not: where they actually get lost
Before scaling traffic, check whether leads arrive at all. The path from landing on the site to reaching a salesperson, step by step: forms that don't send, email in spam, uncounted calls, goals measuring the wrong thing.
Read
Behavioural factor manipulation: when it works, how it ends, and whether it's worth it
An analysis without advocacy either way: why behavioural signals affect rankings, what happens when the manipulation stops, what penalties look like, how long recovery takes, and the narrow cases where it is a legitimate owner's decision.
Read
AI-driven SMM: publishing on schedule without inventing facts
Handing social channels to a language model sounds simple right up to the first post promising a discount that doesn't exist. Where the substance comes from, how to catch invention mechanically, why one post for every network is a mistake, and what stays with a human.
Read
An AI assistant for the owner in Telegram: what it actually takes off your plate
Not a clever chatbot but an assistant that remembers commitments, tracks deadlines and reminds you of what you promised. What it is made of, what it does across a day, where it gets things wrong, and why memory matters more than eloquent answers.
Read
GEO: How to Get Cited in AI Search Answers
A top-10 ranking no longer equals traffic: users increasingly get the answer straight from Alice, ChatGPT or Perplexity. GEO is the engineering of getting AI search to cite your site inside the generated answer. We break down what works, what doesn't yet, and why it's a long game.
Read
Technical SEO audit: a checklist of what stalls a site
Site built, copy written, links bought — and traffic is flat. Often it isn't the content, it's the technical layer no one ever checked. We go class by class: indexation, duplicates, H1, meta tags, speed, broken links, schema, alt, mobile — how to find each error and how to fix it.
Read
Price and Star Ratings in Search Snippets
Which Schema.org types put price and star ratings into Google and Yandex snippets, what's required, the review mistakes that trigger penalties, how to validate, and how long it actually takes.
Read
SEO on Tilda: what works and where the ceiling is
Tilda gives you fast launch, clean URLs, a sitemap and room for Schema — but Zero blocks render headings as a div, and URL structure and facets are limited. An honest look at what you can squeeze out of Tilda, how to work around its weak spots, and when it's time to move to a CMS.
Read
Programmatic SEO at 40,000 pages: 4 sites, 4 CMS, one tool
Not "we'll generate 500 pages overnight" — an industrial loop. How we run four corporate sites of one manufacturer — on Bitrix, Bitrix24 and a static stack — through a single tool: 40,000+ pages under management, 12,000+ on the flagship, full crawls of 14,000–17,000 pages per pass, index recovery from 1,740 to 165 excluded. What "scale" means in practice and where it breaks.
Read
AI integration without the hype: what it is, how we do it, where it pays off
“Let's add AI” usually means a demo that falls apart on the second real query. What AI integration actually is — assistants, routine automation, integrations with CRM/ERP, analytics — how we run it as a production process (build → integrate → train → support → iterate), and where it pays off and where it doesn't.
Read
Programmatic SEO for B2B catalogues: a 5-stage production process
Not “generate 500 cheap pages” — an engineering line: reference → research → draft → check → publish → QC. What counts as a page reference, how an independent 10-criteria QC kills 30% of first-pass generations.
Read
Auditing 573 URLs in one pass: log analysis + REST API on WooCommerce
Full SEO audit of a 409-product / 148-page catalogue without admin access. How we pull data via WordPress REST + Rank Math, what we look for, and how a “month-long cache mystery” turned out to be two WordPress installs in the same directory.
Read
Want new articles in Telegram? Send us “subscribe” — we add you to the list (≤ 1 message per month).