Articles
How we work,
in detail
No “10 SEO hacks.” Specific technical write-ups: how our pipelines actually run, what counts as a real audit, which fixes actually move the needle. We post rarely — only when we have something concrete to say.
GEO: How to Get Cited in AI Search Answers
A top-10 ranking no longer equals traffic: users increasingly get the answer straight from Alice, ChatGPT or Perplexity. GEO is the engineering of getting AI search to cite your site inside the generated answer. We break down what works, what doesn't yet, and why it's a long game.
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Technical SEO audit: a checklist of what stalls a site
Site built, copy written, links bought — and traffic is flat. Often it isn't the content, it's the technical layer no one ever checked. We go class by class: indexation, duplicates, H1, meta tags, speed, broken links, schema, alt, mobile — how to find each error and how to fix it.
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Price and Star Ratings in Search Snippets
Which Schema.org types put price and star ratings into Google and Yandex snippets, what's required, the review mistakes that trigger penalties, how to validate, and how long it actually takes.
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SEO on Tilda: what works and where the ceiling is
Tilda gives you fast launch, clean URLs, a sitemap and room for Schema — but Zero blocks render headings as a div, and URL structure and facets are limited. An honest look at what you can squeeze out of Tilda, how to work around its weak spots, and when it's time to move to a CMS.
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Programmatic SEO at 40,000 pages: 4 sites, 4 CMS, one tool
Not "we'll generate 500 pages overnight" — an industrial loop. How we run four corporate sites of one manufacturer — on Bitrix, Bitrix24 and a static stack — through a single tool: 40,000+ pages under management, 12,000+ on the flagship, full crawls of 14,000–17,000 pages per pass, index recovery from 1,740 to 165 excluded. What "scale" means in practice and where it breaks.
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AI integration without the hype: what it is, how we do it, where it pays off
“Let's add AI” usually means a demo that falls apart on the second real query. What AI integration actually is — assistants, routine automation, integrations with CRM/ERP, analytics — how we run it as a production process (build → integrate → train → support → iterate), and where it pays off and where it doesn't.
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Programmatic SEO for B2B catalogues: a 5-stage production process
Not “generate 500 cheap pages” — an engineering line: reference → research → draft → check → publish → QC. What counts as a page reference, how an independent 10-criteria QC kills 30% of first-pass generations.
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Auditing 573 URLs in one pass: log analysis + REST API on WooCommerce
Full SEO audit of a 409-product / 148-page catalogue without admin access. How we pull data via WordPress REST + Rank Math, what we look for, and how a “month-long cache mystery” turned out to be two WordPress installs in the same directory.
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